About Us
About Toyrific®
At Toyrific, we're passionate about enriching the developmental journey of children through the power of play. Our diverse range of sub-brands includes everything from garden games and tabletop favourites to professional microphones, all designed to inspire fun and learning!
Our Brands
Toyrific
Toyrific provides kids with the tools necessary to develop exceptional cognitive skills, coordination and more.
From outdoor games to sensory play, Toyrific products seamlessly blend learning and play to create a range of stimulating
experiences kids will love whilst playing and exploring textures, shapes and colours.
Xootz
Since its beginning in 2014, Xootz has been on a mission to redefine outdoor play, making it a thrilling and stylishadventure for kids of all ages.
As a leading wheeled toy brand, Xootz seamlessly bridges the gap between traditional toys and the thrilling excitementof action sports with a range of affordable, hard-wearing skates, scooters, skateboards and go karts.
Bestway
Bestway have been a leader in outdoor fun since 1994, and approximately 1 in 50 people around the world has a Bestway item in their home.
Their goal has always been to create fun, lasting experiences for everyone! Bestway's versatile products are an invitation to have fun and relax, inspired by the idea that true happiness can be found anywhere.
Osprey
Established in 1994 along the picturesque Devon coastline, Osprey Action Sports began their journey crafting a select range of wetsuits and surf hardware for local surf stores.
Their unwavering commitment to quality and performance quickly propelled them to become the UK's leading entry-level and wetsuit brand, and since then they have expanded into other exciting sport and outdoor categories.
Breaking The Mould
Breaking the mould and setting new standards is what we do. Since our birth back in 2014, we’ve made it our mission to get kids out exploring and spending less time cooped up indoors watching other people have fun on YouTube. That’s where Xootz comes in. Away with the super expensive, delicate, boring stuff - we create products that perform like market leaders, look cooler, and that kids won’t be petrified of scratching.
Environmental Sustainability
Whilst we recognise here at Xootz that we are far from perfect and that there is much more work to do, we've incorporated several initiatives regarding sustainability.
Recently, our organisation has also created a Sustainability Committee, through which we have invested in the following initiatives.
- Solar panels to power our facilities & warehousing electricity needs at our HQ.
- Plug in electric vehicles for our sales team who travel regularly.
- Electric powered warehouse vehicles.
- A significant reduction in single use plastics in our product packaging.
Our in-house design team works tirelessly at our Devon head office to create exciting, innovative products that bring joy to children and families. Every idea is carefully developed with creativity and play at its heart.
Blog posts
At Toyrific, we know play is more than just fun - it’s how children learn, grow, and discover the world around them. One of the most powerful (and enjoyable!) forms of learning is sensory play. ...
Toyrific Christmas Gift Guide 2025: Top Picks for Every Age
The festive season is upon us, and finding the perfect gift for every child needn’t be stressful. Whether you’re buying for toddlers exploring the world, lively early years full of imagination, ...
Top Outdoor Toys to Keep Kids Active This Summer
There’s nothing better than long sunny days spent outside, with kids enjoying the fresh air, staying active, and making the most of the great outdoors. Whether it’s splashing in the garden, raci...
